Couture vs. Lesnar replay draws record ratings on Spike TV
Wednesday January 28, 2009
BY Phil Lowe
A replay of UFC 91: Couture vs. Lesnar drew a peak audience of 3.3 million viewers, Spike TV have announced.
The replay, which aired this past weekend, was going head-to-head with the Affliction: Day of Reckoning PPV event.
Figures revealed that the January 24 broadcast was the highest-rated show (on both broadcast and cable TV) in the key male 18-34 demographic for the day’s 9pm-11.30pm timeslot.
The broadcast, which saw Brock Lesnar’s defeat Randy Couture via second-round TKO, averaged 2.3 million viewers for the entire two-and-half-hour airing, with a peak of 3.3 million viewers for Lesnar’s win.
According to Spike TV, UFC 91 now becomes the most-watched taped UFC event in network history.
Phil Lowe
phil@ifight365.com
